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Film Library The importance of the Film Library also stems from the large number of sections into which the huge quantity of video material produced or collected over the years - around two thousand films - can be subdivided. In fact, in both quantitative and qualitative terms, this collection is an important element in the history of Italian filmography, as Adriano Bellotto observes in his book on the Olivetti Film Library (La memoria del futuro, Fondazione Adriano Olivetti, 1994). The collection takes us into the boundless realm of industrial cinema and video, where the term industrial is used to qualify the client for whom the film is made, the documentary nature of the material, its brevity, the fact that it may be intended not only for advertising purposes, but also to illustrate the company's factories and offices, its production operations, its processes and technologies and, at a wider level, to examine issues relating to art, history, society, the environment. Culture in the broadest sense. In this context, the Olivetti Historical Archives Film Library covers a long production period dating back to the end of the 1940s. With contributions from leading directors and expert operators, it constitutes an outstanding body of cinematic and television work. Among the material relating directly to Olivetti, items of note include the Education and Training Films and the Product Documentation Films. The Institutional Image Films and the videos on the company's Advertising or specific Corporate Events or produced for Television Broadcasts were produced for promotional purposes. Other material takes a broader perspective and has true historical value: the videos on Industrial Buildings, on Social Services and the section entitled Films on Movimento di Comunità, which illustrate the movement's political, social and cultural development in Ivrea and the Canavese. In terms of originality, the section on Art Films and Industrial Films is the most interesting part of the Olivetti Historical Archives Film Library. This important section contains industrial, technical, educational and advertising material from the 1950s onwards, produced directly by Olivetti itself or commissioned from distinguished external directors. Another section, Films on Exhibitions and Corporate Activities, recounts Olivetti's work during thirty years of world-famous exhibitions and cultural events. In conclusion, the many sections and themes in the Olivetti Historical Archives Film Library have a special merit: they provide fascinating scope for inter-linked "navigations" across a variety of sectors, and these thematic links in turn offer significant scope for original research both on Olivetti itself and on the cultural activities it promoted. |
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